Last Updated: May 14, 2019
Information We Collect
Through the Site, you can engage in various activities. In doing so, you will provide certain information to us. For example, when you purchase a subscription, we will collect your name and email address. Your credit/debit card information will be processed by a third-party processor, and we will not collect your credit/debit card information. When you provide such information, you will be doing so directly to our third-party payment processor. When you register for a newsletter or alert available through the Site, we will collect your name and email address. The Site produces news articles and may pose questions and allow you to post answers, share the aggregate results via social media, or submit an email address. We may also offer sweepstakes and contests through the Site, and, if so, we will collect the information you provide us in connection with the promotion. If you provide information regarding other people to us, you represent that you have permission from those people to do so. We also integrate with a third-party service that allows content sharing via Facebook, Twitter, and other social media. When you share content via that service, you are sharing information with the service, not with the Site.
We may also collect non-personal information (information that does not specifically identify you) when you use the Site. We may collect the following non-personal information: your session history; your usage patterns (traffic data, location, data, server logs, and other communication data); information about your online activities on the Site and third-party sites, including the sites you visited before and after visiting the Site; information about your computer such as device type, screen size, browser type, operating system, memory, language and other settings, plug-ins, TCP configuration, carrier code, and information regarding software on your device; your internet connection information, such as IP address, which can be used to identify your geographic area; your interactions with email messages we send you (such as whether you opened an email and, if so, when, whether you forwarded the email, and the device you used to open the email); search terms you use on the Site and any site that referred you to the Site; and unique identifiers, such as mobile device identification numbers. We may collect this information through the cookies and other tracking technologies described below.
Cookies and Other Tracking Technologies
When you use the Site, we may use a variety of technologies to collect certain non-personal information. Although this information does not specifically identify you, it can be used to assign a unique number to you. It can then be used to connect your use of the Site to other information about you, including your personal information.
We and our service providers may use “cookies” to customize your experience on the Site. “Cookies” are small computer files that are transferred to your computer’s hard drive and contain information such as your preferences and the pages you have visited and the activities you have performed while using the Site. You may block cookies in your browser and/or delete cookies from your hard drive. By disabling cookies, however, you may not be able to access all of the features of the Site.
We and our service providers may use small pieces of code on the Site called “web beacons,” also known as “pixel tags” or “clear gifs.” Web beacons collect anonymous and aggregate advertising data. Web beacons recognize certain types of information such as a user’s cookie number, date and time of page view, and description of the page where the web beacon is placed. You may block web beacons by blocking cookies in your browser and/or deleting cookies from your hard drive.
We and our service providers may use local shared objects, which are also called “flash cookies,” and local storage objects such as HTML5. These technologies are stored on your device and can be used to store certain information about your activities and preferences. You may not be able to control flash cookies using standard browser tools and settings. For information about how to delete Flash cookies, please visit the Adobe website here.
We and our service providers may use device fingerprinting, which is a way of identifying a device based on its unique configuration.
How We Use the Information
DirecTech LLC may use information that we collect about you or that you provide to us, including any personal information in the following ways:
- To provide the services you request such as subscriptions, email alerts, and newsletters;
- To provide you with information and services you request from us;
- To contact you;
- To deliver targeted advertising and to understand how you interact with and use the advertisements and content on the Site;
- To administer sweepstakes and contests if we ever run such promotions;
- To allow you to use interactive features on the Site, to the extent such features are available;
- To contact you about our own and other parties’ goods and services in which you may be interested;
- To better understand those who use the Site;
- To manage and improve the Site, including performing analytics on the Site;
- To notify you about changes to the Site and about your registration;
- To enforce the legal terms that govern your use of the Site; and
- In other ways we describe when you provide the information
Sharing of Information
We may sell or rent your information in aggregate or on an individual basis to DirecTech LLC affiliates and other parties with which DirecTech LLC has a business relationship. We may sell, divest, transfer, assign or otherwise engage in a transaction that involves some of all of our assets in the course of a corporate divestiture, merger, acquisition, joint venture, bankruptcy, dissolution, reorganization or any similar transaction or proceeding. Your information may be transferred in the context of such a transaction.
We may share your information with service providers providing services to DirecTech LLC, such as email and text message distribution, data processing, mobile and website analytics, website hosting, advertising services, and list management. We may also share aggregated information collected through
surveys with advertisers.
We may disclose your information if we are required to do so by law, for example in response to a court order or subpoena, or in response to a legal agency’s request. We may also disclose your information to protect against misuse or unauthorized use of the Site or to protect the personal safety of our users or the public.
Third Party Data Collection
GDPR Data Subject Rights
The EU General Data Protection Regulation provides certain rights for EU data subjects. You may decline to provide certain personal information to us, but, if you do so, you may not be able to use all of the features on the Site. We use your personal data pursuant to the following bases: with your consent, as necessary to provide services to you per our agreement, and as necessary for our legitimate interests in providing the services where those interests do not override your fundamental data privacy rights and freedoms. If you want us to update or delete your data, you can contact us at email@example.com. We may require you to provide valid proof of identification. We will keep your personal information so long as reasonably necessary to provide the services on the Site to you, exercise the choices and rights you have requested, enforce our Terms of Service, comply with other contractual obligations, and comply with other legal obligations.
If you wish to lodge a complaint about our handling of your data, you may lodge a complaint with the appropriate EU Data Protection Authority.
The Site is headquartered in the United States. Information you provide to us or that we obtain through your use of the Site may be collected in your country and then transferred to the United States or to another country in accordance with applicable law. You consent to the collection, international transfer, storage, and processing of your information when you use the Site.
Your Opt-Out Choices
If you want to opt out from a DirecTech LLC email newsletter or commercial email list, use the unsubscribe link at the bottom of each message or send us an email at firstname.lastname@example.org with the email address at which you no longer wish to receive newsletters or commercial emails. If you requested third-party email through our Site and no longer wish to receive the email, simply follow the advertiser’s unsubscribe link or opt-out instructions that should be included in every commercial message you receive. If you want to disable web beacons in our email messages, turn images “off” in your email system (e.g., Outlook or Outlook Express). Check the settings or options menu in your email system for more information.
To remove your name and postal address from lists that we sell or rent to third parties for the purpose of marketing goods and services, please send your request to us in a letter addressed to DirecTech LLC, Postal Opt-Out, 100 South Wacker, Suite 1275, Chicago, IL, 60606 DirecTech LLC follows the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. To opt out of our use of your website viewing data to serve interest-based advertising on third-party websites and email newsletters, visit the DAA’s Consumer Choice Page. Use the same link to opt out of the delivery of interest-based advertising on our websites from the operators of the third-party ad networks we use. You must opt out separately from each computer or device and browser that you use to access our Site. If you clear your cookies, you will need to repeat the opt-out process. Also note that the preferences you select on the DAA’s Consumer Choice Page do not apply to the collection of cross-app data from your mobile device. The DAA offers a separate choice tool for the collection of cross-app data on a mobile device as described below.
Most of the third-party advertising and data companies we work with, including DoubleClick and Google, also subscribe to the DAA Principles and/or are members of the Network Advertising Initiative (“NAI”). To learn more about the information collection practices of NAI members and your related optout choices, please visit NAI’s website here.
You can opt out of interest-based advertising from Google or customize Google display network ads by visiting the About Google Ads page. You can permanently opt out of the DoubleClick cookie by installing the DoubleClick opt out extension. For information about Google Analytics’ information practices and opt-out choices for your web browser, click here.
Please note that even if you opt out of interest-based advertising, you will still receive advertisements. Those ads will just not be interest-based. Also, DirecTech LLC does not control opt-out links provided above and is not responsible for any choices you make using these opt-out links or their continued availability or effectiveness.
DirecTech LLC, our authorized service providers and/or other third parties involved in the delivery of advertising you receive through our mobile applications may collect information about your mobile device, including unique anonymous advertising identifiers and the names and IDs of apps you have installed, as well as information about how you use our mobile applications and other unaffiliated applications. This information is used in connection with interest-based advertising you receive through our Site and within third-party apps and other marketing channels. Depending on your device and operating system, you may be able to reset your mobile device’s advertising identifier to limit this data collection or prevent the collection of usage data across unaffiliated applications for interest-based advertising purposes by accessing the privacy settings on your mobile device. Each operating system, iOS for Apple devices and Android for Android devices, provides its own instructions on how to turn off tailored in-app advertising. Access the privacy settings for your mobile device or contact your platform operator for more information. To exercise choice over the companies participating in the DAA’s separate choice tool for the collection of cross-app data on a mobile device, download the DAA’s AppChoices app available here.
If you agreed to allow DirecTech LLC and/or our service providers to collect and/or share information about the precise location of your device by tracking a mobile application, you can withdraw your permission by accessing and changing your device’s location privacy settings. This will prevent further collection of your precise device location information. Each operating system, iOS for Apple devices and Android for Android devices, provides its own instructions on how to turn off precise location sharing. Access the privacy settings for your mobile device or contact your platform operator for more information.
Children Under 13
The Site is not intended for children under 13 years of age, and DirecTech LLC does not knowingly collect information from children under 13. If you are under the age of 13, do not: use, or provide any information on, the Site; make any purchases through the Site; use any of the interactive or public comment features of the Site; or otherwise provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any personal information from or about a child under 13, please contact us at email@example.com.
Your California Privacy Rights
Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us, once a calendar year, information about the customer information we shared, if any, with other businesses for their direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2019 will receive information regarding 2018 sharing activities). To obtain this information, please send an email message to firstname.lastname@example.org with “Request for California Privacy Information” in the subject line. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements, and only information on covered sharing will be included in our response.
California residents who are registered users of the Site and are under the age of 18 are entitled, in accordance with California law, to request and obtain removal of content and information that they themselves post on the Site. You may request such removal by emailing us at email@example.com. In your request, please provide a description of the material that you want removed and information reasonably sufficient to permit us to locate the material and the subject line “California Removal Request” so that we can process your request.