The Original Search Engine. Print directories are a trusted, tried & true source of information. Even today local print directories continue to be a staple of pre-filtered information that people rely on in their search for local businesses.
An advertisement in your local directory should still be part of the foundation of any successful advertisement portfolio.
84% of Print Directory users make or intend to make a purchase and 46% of those are NEW customers.
8 out of 10 people use print directories when they look for local products and services.
7 out of 10 said they turn to print directories first and use them as their primary source for finding a local business.