Small investment, big exposure. Billboard advertisements are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it.
Similarly, digital billboard ads have to be readable in a very short time because they are usually read while being passed or while in line in the waiting area. Thus there are usually only a few words, in large print, with eye-catching motion graphics.
Located primarily in high-traffic businesses, they command high-density consumer exposure (mostly to coming-and-going customers).